The RAD Team


Guy Joly

European Sales


Guy Joly is RAD’s European sales representative managing communication with potential customers, current customers and vendors in Europe and facilitates the relationship between them and the RAD Technology Team.

Guy has an extensive international finance and consulting background. Prior to his role at RAD, Guy was President of CAASA New York, a company affiliated with a Swiss merchant bank, which developed transactions and projects in international finance: asset swaps, debt buybacks and forfait transactions. In the early part of his career Guy focused on international business in the shipping, trading and financial sectors holding various managerial and senior positions in Germany, Argentina, Bermuda, New York and the Middle East for the French Consulting Group Cegos, the Anglo-Norwegian shipping and trading company Mundogas and for the French aluminum group Pechiney.   Guy is also a Coach in the field of cross-cultural issues for Executives of Europe and North America and is a member of the Swiss American Chamber of Commerce. 

Guy is an MBA graduate of the European Institute of Business Administration (INSEAD), and holds an Ingénieur Degree from the Institut Supérieur d’Electronique de Paris (ISEP). Other than his French mother tongue, Guy is fluent in English and Spanish, and is conversant in Italian and German.